Beyond Color

Augmented Reality Coloring

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  • Beyond Reality


  • Coloring Scanner
  • 3D Models matching coloring


  • Unity3D
  • Photoshop
  • IN2AR

Case description

Beyond Color is a concept we created in one of our R&D sessions.

It brings traditional colorings to life using Augmented Reality.


Every once in a while we start brainstorming to come up with new products, and this is one of them.

Elaborating on the link between print and digital, we looked at a different audience: children. What could we make for them?

The idea evolved into a design and a working prototype.

01.Beyond Color

With Beyond Color, you start with a traditional coloring: black outlines of a scene or character which you can fill in using markers or pencils.

When you are done you start up the app, point the camera at your coloring and it comes to life, filling the models with your drawn colors.

You can see Beyond Color in action in the video above!